Changes in China’s auto market in 2021

2022-06-09 0 By

In 2021, China’s auto market finally stepped on the “brake” of three consecutive years of decline, and returned to the upward channel.On January 12, the Ministry of Industry and Information Technology announced at the 2021 automotive industry development press conference that in 2021, China’s automobile production and sales were 26.082 million and 26.275 million respectively, with year-on-year growth of 3.4% and 3.8%.Looking back on the car market in 2021, it can be said that there are “surprises and surprises”.Among them, there are both large to the lack of core difficult birth of the spread of the whole industry panic, there are also small to individual car companies spokesmen star “overturned” brought by the false alarm.Of course, there are also our new energy “track” in the lead and the acceleration of domestic car brands such exciting happy events.To that end, we’ve combed through 15 key words to get a glimpse of how the auto market will change in 2021.In 2021, carbon peak and carbon neutral are the buzzwords.In the 2021 government work report, it was mentioned that we should make solid efforts to peak and neutralize carbon emissions, and formulate an action plan to peak carbon emissions by 2030.Under the background of carbon peak and carbon neutrality, China’s new energy vehicles usher in development opportunities.On the afternoon of January 12, 2022, the Ministry of Industry and Information Technology released data showing that in 2021, China’s sales of new energy vehicles completed 3.521 million units, with a year-on-year increase of 1.6 times, ranking first in the world for seven consecutive years.On the policy side, central and local governments continue to introduce policies in support of charging piles and other supporting infrastructure for new energy vehicles to enhance the convenience of new energy vehicles.Data show that by November 2021, the member units of China Charging Alliance reported a total of 1.092 million public charging piles, an increase of 30,000 units from the previous month and a year-on-year growth of 57.1%.From December 2020 to November 2021, an average of 33,000 public charging piles were added every month.Chip shortages are running through 2021, causing a series of knock-on effects.Car companies around the world have stopped production due to the chip shortage, including Tesla, which uses a lot of its own chips.General Motors, Ford, Honda, Toyota, the Great Wall and other first-line manufacturers are also affected by the lack of core, there are varying degrees of production reduction.In addition, due to the lack of core, the used car market has also led to a crazy increase in prices.In 2021, in the 14th Five-Year Plan and the Outline of the Long-term Goals for 2035, the hydrogen energy industry is listed as one of the six future industries.In August 2021, the Beijing-Tianjin-Hebei Hydrogen fuel cell vehicle demonstration city cluster led by Beijing was jointly approved by five national ministries and commissions as the first batch of demonstration city cluster.In the field of transportation, hydrogen fuel cell vehicle, as an important carrier of hydrogen energy industry, has ushered in an unprecedented new opportunity for development.In particular, commercial vehicles represented by heavy trucks and buses will take the lead in realizing hydrogen power transformation due to its high energy efficiency.The concept of user co-creation, originally originated from Internet enterprises, has rapidly penetrated into the automobile industry and become one of the core measures of user operation of automobile enterprises.Nio’s owner welfare partner project, Geely’s user co-created brand “we”, Great Wall’s “Thousand people co-created Conference”, Chang ‘an’s “UNI Planet”…Under the concept of brand marketing, users gradually begin to participate in the design of peripheral products and even new models of major automobile brands, and also actively participate in the production, distribution and interaction of brand-related content, forming a new interaction mode between automobile brands and users.On December 31, 2021, the four ministries and commissions issued a notice on improving fiscal subsidy policies for the promotion and application of new energy vehicles. According to the notice, the subsidy standard for new energy vehicles will be reduced by 30% from 2021 in 2022.Subsidies for urban buses, road passenger transport, rental vehicles (including online car hailing), sanitation, urban logistics and distribution, postal express, civil aviation airports, and party and government organs’ official vehicles that meet the requirements will be reduced by 20 percent from 2021.Meanwhile, the notification also showed that the subsidy policy for the purchase of new energy vehicles in 2022 will end on December 31, 2022, and the subsidy will no longer be given to vehicles registered after December 31, 2022.On December 27, 2021, the Exclusive Clauses of commercial insurance for New energy vehicles (Trial) released by the Insurance Industry Association of China (HEREINAFTER referred to as the Exclusive Clauses) were formally implemented, which means that new energy vehicles will officially enter the era of exclusive auto insurance.From now on, whether new or renewed new energy vehicles can only be insured with the content of “exclusive terms”.It is reported that compared with the traditional fuel car commercial insurance, the exclusive insurance of new energy vehicles increased the battery and energy storage system, motor and drive system, other control system, and other equipment when leaving the factory. The coverage includes natural disasters and accidents.2021, the outbreak, the lack of core double under the influence of unfavorable factors, China’s auto market once again encountered challenges, but represents the Chinese brand of “the tide” performance is outstanding, according to data, including wuling, the Great Wall, changan, giovanni cobolli gigli has four sales of car companies, more than millions of vehicles, and brands such as chery, byd, saic passenger vehicle, sales have increased significantly.In terms of models, Wuling Hongguang MINI EV has become the sales champion in the pure electric market, while Hafu H6 and Wuling Hongguang continue to firmly occupy the first position in the SUV and MPV segment market.In December 2021, Mercedes-Benz passed the approval of the German Federal Motor Transport Authority (KBA), becoming the world’s first auto company to obtain the UN law UN-R157 certification, L3 autonomous driving system was approved for the first time on the road, it is believed that there will be more auto companies to join the application of L3 autonomous driving.With the diversification of consumer demand, FOTA began to be popularized from 2021, driven by tesla, Xiaopeng, NIO and other new power car companies. FOTA remote upgrade can realize the upgrade of power, braking and other all-round functions of the vehicle, which is ridiculed by many netizens as “buying a car is the beginning”. In 2022, IT is believed that FOTA will become more popular.The new cars released in 2021 all adopt super large screens, such as Mercedes-EQS series, which adopts triple screens and integrated glass covers to bring cars into the full-screen era with a curved screen of 1.41 meters through. It is believed that cars will be the next big-screen intelligent terminal after mobile phones.Speak of car name disorderly elephant, have to speak from the Great Wall car, took the lead in rolling out dog, cat, rabbit, tank, coffee, gun and so on series, ensue like Versailles than Dongfeng Citroen, BYD dolphin, jie way three kingdom, Chery ice cream and so on began to follow.In general, this kind of name, not only left a deep impression on consumers at the same time, but also greatly improved the communication effect.When consumers choose new energy models, they still pay the most attention to the range, among which, the pure electric range is considered to be the threshold of electric vehicles to enter the era of monthly charging.Since the beginning of 2021, some car companies have announced that they will launch heavy models with a range of more than 1,000 kilometers. Unfortunately, there is still no mass-produced models until the end of 2021.It was not until January 2022 that gaC AION LX Plus, the first mass-production model with a range of 1,000 kilometers, was officially launched.With the rise of new energy vehicles, rich tycoons and start-up companies from all walks of life flocked to embrace this emerging market.In this vigorous Internet car manufacturing movement, there are not only well-known Internet giants, such as Apple, Google, Baidu, Alibaba and Tencent, but also a group of newly joined technology upstarts, such as Xiaomi, Huawei and OPPO.In recent years, celebrity endorsements have repeatedly turned over and become more and more serious, with endless problems. They often apologize and terminate contracts after the fact, while consumers and fans believe that the loss caused by the purchase of products by stars is irreparable, bringing extremely bad influence and negative comments in the field of public opinion.On July 19, 2021, Porsche China decided to terminate the partnership with Kris Wu as the “Spokesperson of Porsche Motorsport in China”.On December 18, 2021, Infiniti and Wang Lee-hom terminated their partnership, both of which brought great controversy.When Tesla gave up the traditional 4S distribution and created a risky direct car business model, which was recognized by the market, more and more new power brands of car manufacturing and new energy products of traditional car companies also focused their attention on the prosperous business areas with more concentrated people flow and stronger consumption power.Take Chengdu as an example, in Chunxi Road, Jinhua Wanda, Intime IN99 and other places, the figure of major auto brand experience stores is not uncommon.Disclaimer: this number of related content from the network, copyright belongs to the original creator all;Views in this article are for sharing and exchange only, and do not represent the position of the public account;If the picture is related to copyright, please inform us so that we can deal with it in time.Automotive 4S shop management consultant Automotive managers think tank every day to share valuable vehicle management, operation dry goods auto people sharing, learning, communication platform